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4AM Worldwide wins integrated marketing mandate for Sumadhura Group, Marketing & Advertising News, ET BrandEquity

4AM Worldwide wins integrated marketing mandate for Sumadhura Group, Marketing & Advertising News, ET BrandEquity #4AM #Worldwide #wins #integrated #marketing #mandate #Sumadhura #Group #Marketing #Advertising #News #BrandEquity Welcome to Lopoid

 Picture for representative purpose Picture for representative purposeCreative communication firm 4AM Worldwide has bagged the integrated marketing mandate for Sumadhura Group.

The firm will be responsible for creating awareness and salience for brand Sumadhura and their projects. It will also take care of the overall branding, advertising and digital appearance of Sumadhura Group.

The firm aims to serve the marketing needs of the client and to provide result driven solutions for the next phase of their exponential growth.

Srinivas Moramchetty, senior vice president, sales and marketing, Sumadhura Infracon, said, “We’re thrilled to welcome 4AM Worldwide as our new creative communication partner. We want to leverage their vast experience in integrated marketing communication along with a storytelling approach. Today’s consumers are evolving every day, so it is important for the success of real estate companies like us, who have been in business for the last 25 years, to innovate and engage with customers differently from the brand and product communication front.”

Meenakshi Aggarwal, chief operating officer, 4AM Worldwide said, “Sumadhura group has been a well-established player in Bangalore and Hyderabad markets. It is aggressively pursuing growth and we are delighted to partner with them in their growth. The real estate sector is bounding back as the pandemic impact starts fading away, making it an ideal time to engage with audiences via integrated marketing.

The agency will focus on increasing the brand’s reach in different geographies through brand building and promotional activities.

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