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Azeus Convene appoints Kapil Lad as the head of global marketing, Marketing & Advertising News, ET BrandEquity

Azeus Convene appoints Kapil Lad as the head of global marketing, Marketing & Advertising News, ET BrandEquity #Azeus #Convene #appoints #Kapil #Lad #global #marketing #Marketing #Advertising #News #BrandEquity Welcome to Lopoid

 Kapil Lad Kapil LadAzeus Convene has onboarded Kapil Lad as head of global marketing. Based in India, Lad joined Azeus Convene from Atos, where he worked as global head of digital platforms, and head of digital marketing for Atos Syntel for nearly six years. Kapil will report to Michael Yap, chief executive officer, executive director and deputy chairman of Azeus Convene.

An extensive B2B marketing leader with over 16 years of experience, Lad has proven experience with implementing marketing strategies, achieve larger business objectives, increase brand reach and penetration, growing organizations digital and social footprint, and influence sales pipelines through integrated marketing strategies. In his previous stints, Lad has worked with CitiusTech, ABP Group, and Rank Uno.

In his new role, Lad will take a leadership position to drive coordinated marketing initiatives for Azeus Convene, oversee the GTM activities, strengthen the marketing processes, and work very closely with sales strategy teams to bridge meaningful connections between sales and marketing teams.

Yap said, “Azeus has been rapidly growing its global footprints, servicing customers from some 100 countries. We are investing heavily in talents from India, and we are thrilled to have Kapil on board. We look forward to his contributions in bringing deeper market penetration globally.”

Lakshman Prasad Singh, board director, Convene India added, “Convene India is committed to its investment in India. Our journey in India started in 2019 with a vision to setup global R&D and support centre for the Azeus products and services. I welcome Kapil Lad to the Convene India Family which has now grown to about 100 members.”

Lad said, “I am quite excited to join Azeus Convene family at such an interesting juncture. Convene is a highly secure, compliant and a unique solution which is trusted by executives and board of directors of FTSE 100, Fortune 500, financial institutions, governments, and non-profit organisations in more than 100 countries. As a company which is on a growth trajectory and rapidly expanding its presence across multiple geographies, I look forward to strengthening the marketing efforts, increasing our branding presence and boosting the demand of our products from multiple regions.”

With this appointment, the platform will now focus on its strategic growth strengthening the local team, partnerships, and innovation in the MENA region.

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