Crossover Media Group Hires Steven Cohen To Lead Business Development. | Podcast News Daily #Crossover #Media #Group #Hires #Steven #Cohen #Lead #Business #Development #Podcast #News #Daily Welcome to Lopoid
Crossover Media Group is expanding its executive ranks with the hiring of Steven Cohen as its Vice President of Business Development and Partnerships. In the newly-created position, Cohen will focus on developing new business opportunities and partnerships for the company that produces podcasts and sells podcast advertising.
“Steven is one of the most recognizable faces in podcasting from both the advertising and content sides,” said Sue Freund, Crossover Media Group Sales managing member. “Given his background in both the audio and the digital podcast space, he brings a wealth of experience to the team which fits ideally with our content lineup. He’s relentlessly client-focused and he ‘gets’ the business of podcast advertising.”
Cohen joins Crossover Media Group from Cadence13 where he has been VP of West Coast sales since 2015 – including at its predecessor DGital Media, which Cadence13 parent Audacy bought in 2017. Prior to that, he was a National Account Manager at Westwood One from 2013 to 2015 and an Integrated Marketing Account Manager from 2011 to 2012. He also worked in sales at KFI Los Angeles.
Early in his career Cohen worked with such performers as Johnny Cash and June Carter Cash while he served for a decade as a music industry publicist on behalf of producer Rick Rubin and American Recordings, among others. He later launched the first national daily radio show about soccer, initially called “World Soccer Daily” and then “World Football Daily,” which aired five days a week on SiriusXM and which was repurposed into a podcast. He also served for five years as a co-presenter on “Fox Football Fone-In,” on the Fox Soccer Channel.
Crossover Media Group produces or sells advertising on more than 300 podcasts, including shows in the genres of true crime, news, sports, lifestyle and entertainment, delivering more than 18 million impressions per month.